“It’s not a digital book. Or an ebook. It’s a bookbook…The first thing to note is no cables. Not even a power cable. The 2015 Ikea catalogue comes fully charged, and the battery life is eternal.”
I love the IKEA catalogue. Correction. I am in love with the Ikea catalogue.
I anticipate its arrival in my mailbox every August. I giddily leaf through its pages, oohing and aahing at the beauty it contains. I dream about organizing all of my daughter’s toys in colourful bins. I marvel at the tidy kitchens and those happy families laughing and talking over a healthy bowl of muesli.
Cuddled up under my warm IKEA duvet, I peruse the pages through the long winter months. Sure, sometimes it breaks my heart, especially when I see they’ve discontinued my favourite item (how could you do it to me, again, IKEA??). But I never throw a catalogue out.
IKEA has come out with a new advertisement to promote their 2015 catalogue. It’s a very funny parody of the tablet computer (specifically, the iPad).
Take a look:
Great advertising, and a brilliant bit of technical writing (my new found career). It’s also a clever reminder of the beautiful simplicity of the paper book.
And as far as books go, the IKEA catalogue is about as popular as they come. This year, IKEA printed 217 million copies worldwide. It is distributed to more than 40 countries in 30 languages. First published in 1945, it remains IKEA’s primary marketing tool.
Long live the bookbook!